Choose a Real Estate Person you trust. Honesty and straight forwardness are key. Listen hard for “scripts.” This a sign that someone is attempting to “hard sell” you. It means they are working in their best interests, not yours.
Why do you want to sell and what is to be accomplished from the sale?
Determine the best possible selling price for your house. Setting a fair asking price from the outset will generate the most activity from other real estate agents and buyers. You will need to take into account the condition of your home, what comparable homes in your neighborhood are selling for, and state of the overall market in your area. One reason you work with a real estate person is for their expertise in understanding this. Yes, many realtors will take a listing at any price, however this does not benefit you. Listen to the reasoning behind the pricing. Your agent will know what comparable homes are selling for in your neighborhood and the average time those homes are on the market. If you want a truly objective opinion about the price of your home, you could have an appraisal done. You place yourself better in the market if you set a realistic price at the beginning. Studies show that homes priced higher than their market value take longer to sell and often sell at lower prices. If you price your home properly at the outset you will not have to compete later with those that did so. When a home is properly priced for the market, in any market, it will sell. Once something is on the market for too long, potential buyers will believe there is something wrong. Work with your agent to advise you on current market activity and pricing, and list your home as close to the anticipated sell price as possible.
Prepare your home:
Perfect is not how most of us live. The condition of your home will affect how quickly it sells and the price the buyer is willing to offer, so during the sale process as close to perfect as possible is best. First impressions are the most important.
As many buyers in Southern Florida are from the Northern States and Canada. Have your representative outline the marketing designed to reach the greatest target audience.
Remove all clutter from your home to make it look as neat and spacious as possible. Let your agent guide you in staging your home.
How long will it take?
What is the expected list price to sale price ratio?
Price to list price ratio varies, depending on a property’s location and price point, in general sellers in the South Florida market can expect to achieve a sale to list ratio of approximately 92%. This is an estimate influenced by the market. In any market, well priced home sell faster than those that are over priced.
Beverly Feingold, Broker Associate